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With her finger on the pulse of the South our Founder & Creative Director believes in the South's beauty, charm, and all of its sophistication. Born in Richmond, Virginia Makeup Artist & Beauty Expert, Melissa Missy Mangrum created Southern Flair Lashes out of pure love for the ultimate beauty accessory, eyelashes.
Having done extensive research and development since 2013 as well as getting feedback from her industry peers she has created a collection of lashes that every girl will love, at a price point that every girl can afford.
It is our goal at Southern Flair Lashes to provide a high quality, safe to wear product that is perfect for everyone. Our lashes are simple in design, yet flattering on the eye.
"My philosophy and style of makeup artistry has translated into the creation of Southern Flair Lashes; I truly believe that less is more. We have the ability to enhance our beauty with the simplest of techniques. Applying a pair of our Southern Flair Lashes can transform a look without being overbearing. Simplicity is the truest form of art." says Melissa.
The greatest success for Melissa & the Southern Flair Lashes team thus far is knowing that we've created a product that our customers as well as our peers love & we look forward to continuing on this journey with y'all.

"Melissa has created a lash line that's perfect for the every day or a night on the town! So lightweight, natural, and the fact that it's reusable; I simply can't get enough of my Southern Flair Lashes!" - Colby M.